Testimonials

Incorporating testimonials into your website allows your customers to tell their story and share their comments and opinions about your products and services with future customers! Here are a few tips that will help you begin collecting testimonials for your website.

• Identify past satisfied customers that you feel would be likely to take the time to send you a testimonial. Send them an email requesting their opinions on your products or services, this often results in the highest quality testimonial. Tell them how their comments will be used and consider offering them a discount or special offer on their next purchase if they take the time to respond - Request a testimonial and solicit a future sale at the same time!
• Incorporate a  customer satisfaction survey into your order/project completion process and include a space for comments. These comments often form great testimonials.
• Come up with a list of the qualities that you want potential customers to know about, craft questions for your emails and survey that will lead to answers on these subjects.
• When relevant and possible, include the person's full name, company name, and company website address. Some people are perfectly comfortable including their full name in a testimonial - and others aren't. Honor their wishes! A good compromise is to use their first name, and then include their location, profession or type of business, whichever is most relevant.

Example Testimonial Formatting